Recap · AllScale · 1st anniversary · 15 s
Living Frame
The brand's logo shape becomes a frame that hunts every new subject.
The story
A personal timeline in real numbers: the first invoice, the store opening, then 96 → 65 → 149 payments in the busiest month, a product montage and a birthday lockup, all in 15 seconds.
What makes it work
- Two corner brackets from the logo travel, resize and wrap each new subject
- One hero object morphs (invoice card → checkout phone) while the background colour blends
- One bar chart whose bars morph month to month instead of a new chart per number
- Odometer number rolls with fixed width, so nothing jumps
- Camera punch with a short wind-up before every cut
Use it for
Anniversaries, milestones and personal stories that have 3–5 true numbers.
Avoid
Invent numbers or stretch it beyond 15–20 s.
Look
Music, punch cuts · Type: Archivo